Most business owners we work with have heard about SEO, but are not sure what it is or why they need it.
SEO (Search Engine Optimisation) is all about where you show up (or rank) on search engines like Google.
Statistics show that 76% of people will not look past Page 1 of Google when searching.
The goal is to to appear on Page 1 of Google when your keywords are entered by prospective customers. Your keywords are simply the search terms people type in to look for you.
For more info on SEO and why you need it – read this great little Starter Guide.
Why you need an SEO Strategy
To future-proof your business, you absolutely must include SEO as part of your marketing strategy. This will include the essentials:
- Website with blog that is updated weekly
- Website back end that has been set up correctly
- Keywords in all your online content
- Website internal and external links
- Social Media – Facebook, Twitter, Google+, Pinterest, YouTube etc
- Online Business Directories
- Backlinks back to your website from other sites
All of the above are linked and essential to your online success.
With 95% of consumers doing their research online before making their buying decision, you MUST be where they can find you!
No matter what type of business you have, you need a website. And it needs to be of high quality, accurately reflecting your brand. So you need to invest to ensure it looks great and has all the important elements to make it work for you. SEO is one of them. After all, what’s the point if no one can find you!
How we can help
SEO is an ongoing activity that needs attention every week.
If you’d like to have a chat about SEO and how I can make your business more visible online, get in touch.